Design
Crafting hipstagram
hospitality with Heineken
In 2018 Finnbar's of Nottingham transformed from an Irish bar to a plush, family-friendly bar and kitchen. Taking its name from the new focus on craft ales and the property's former incarnation as a bank, Crafty Teller's new direction is artisan, contemporary cuisine, barista style coffee, cocktails and craft ales.
An identity born from the inside out
With the decor and direction already decided by owner Anthony, Heineken and Concept Designs - my job was to construct an identity and website that imbued the interior, name and atmosphere to bring the brand together. A clear distinction from the oversaturated identikit bars, Crafty Teller is an immersive blend of rustic luxury and hipstagram chic.
Know thy selfie
To create a mark and site that would resonate, we first had to know who was behind the selfies. Who are the hipstagram generation? A bold mix of analogue and digital, vintage and modern, purpose-orientated thrill seekers. Craving both style and substance. Always online, always authentic.
Capturing the past and celebrating the future
The logo was carefully crafted to unite the history of the venue as a bank and its future as a modern, craft beer bar and kitchen. Bold and iconic, distressed yet sophisticated, it stamps both the story and services seamlessly.
Same same, but different
Synonymous with hipster culture, the 'X' is subtly incorporated into the bottle-cap and pound coin lockup through cutlery and beer tap icons. A step away from the usual cliches, the chiseled vintage brashness of the 'Brothers' logotype rounds-off the logo.
A palette poised with parity and prosperity
Colours drafted from coins, banknotes, hops and beer add equity whilst Lubalin Graph's softer glyphs make a perfect pairing to the Brothers logotype. Visuals are elevated through a series of graphic devices designed to evoke the engraved imagery of money.
Decoding the digital drinking and dining experience
Through surveys and interviews we collated customer interactions and experiences across a broad section of Sherwood nightlife and visualised them in an experience map for the area. Insights offered opportunities to optimise and develop our service and interface design concepts.
The life and scroll of the party
A long, intuitive landing page was designed to match the natural scrolling patterns of the Instagram generation. Users can access all information - menus, make reservations, share events and sign up for deals all within two clicks. Less work, more play!
Less taxing, higher interest gains
Content was split into simple sections, each sized to fit the screen. Optimised for speed, information was dialled down to be direct and dynamic and colours used sparingly. Headers break up the sections to offer an easily digestible journey.
DISCIPLINES
BRAND IDENTITY DESIGN • ILLUSTRATION • COPYWRITING • USER EXPERIENCE DESIGN • USER INTERFACE DESIGN • WEBSITE DESIGN
METHODOLOGIES
ACCESSIBILITY DESIGN • COMPETITOR ANALYSIS • COGNITIVE PSYCHOLOGY • COLOUR THEORY • HEURISTICS • HIGH FIDELITY PROTOTYPES • JAKOB'S LAW • QUALITATIVE RESEARCH • QUANTITATIVE RESEARCH • TYPOGRAPHY • USER INTERVIEWS • USER JOURNEY MAPPING • USER PERSONAS • WIREFRAMES